CASE STUDY
Inside The Facebook Advertising Campaign That Returned $9.71 For Each Dollar Invested.
Category:
Health and Wellness
Objectives:
Maximize sales of a $997 educational product. Generate a scalable stream of qualified leads for less than $4.00 for each email collected.
Product:
Education/Information
Strategy:
Maximize revenue by running Facebook advertising campaigns targeting both warm and cold traffic.
Tactics:
Drive Traffic to a landing page where the prospect provides their name and email address in exchange for content of value (lead magnet).
Results:
A total of $13,739 was invested in 31 different campaigns.
4,515 leads were created at a cost of $3.04 per lead, 24% below the initial financial goal.
Of the 4,515 leads created, 1,279 registered for a webinar at a cost per registrant of $10.74.
Of the 1,279 webinar registrants, 134 invested in the product being marketed.
Total sales were $133,598.
ROI for the Facebook ad campaign was 971%.