CASE STUDY
Inside The Facebook Advertising Campaign
That Returned $9.71 For Each Dollar Invested

Category:
Health and Wellness

Product:
Education/Information

Objectives:
Maximize sales of a $997 educational product.
Generate a scalable stream of qualified leads for less than $4.00 for each email collected.

Strategy:
Maximize revenue by running Facebook advertising campaigns targeting both warm and cold traffic.

Tactics:
Drive Traffic to a landing page where the prospect provides their name and email address in exchange for content of value (lead magnet).

Results:

  • A total of $13,739 was invested in 31 different campaigns.
  • 4,515 leads were created at a cost of $3.04 per lead, 24% below the initial financial goal.
  • Of the 4,515 leads created, 1,279 registered for a webinar at a cost per registrant of $10.74.
  • Of the 1,279 webinar registrants, 134 invested in the product being marketed.
  • Total sales were $133,598.
  • ROI for the Facebook ad campaign was 971%.

Would you like to see how we did this?