The Myth About Facebook Likes, Comments And Other “Vanity” Metrics
“Likes and comments don’t matter. They’re just “vanity” metrics!” That’s the basic sentiment around the internet. A quick Facebook search on “vanity metrics” revealed a number of posts mocking those who pursue likes, comments, and shares. The argument among marketers is that only the bottom line matters. After all, likes, shares, and views don’t pay […]