Boosting Ticket Sales for a Pop Culture Convention: A Halloween Marketing Success Story
Trick or Treat? Unmasking the Marketing Success of a Pop Culture Convention Halloween came early for the team at Marigold this year. We were tasked with selling as many tickets as possible to an event for a client without leveraging two of a marketer’s most valuable tools: urgency and context. That’s scary stuff! The client […]
Key Facebook Ad Metrics for Event Managers
Event managers shoulder the immense responsibility of orchestrating flawless events, from dazzling concerts to high-stakes business conferences. We understand the importance of every filled seat and every smiling face in the audience. That’s why we’ve embarked on an in-depth journey into the ultimate guide on ‘Key Facebook Ad Metrics for Event Managers.’ We believe that […]
5 Unique Ideas For Growing Your List Using Facebook Ads (That Your Audience Will Love)
7 Signs It’s Time To Try Facebook Ads
Wait… You’re Still Not Posting Videos on Facebook?
Social media video… it’s all the rage in 2018. No doubt, you’ve heard marketers sing its praises for years now. So… what’s stopping you from utilizing video as an effective piece of your marketing puzzle? Maybe you already have a general idea that video is the way to go, but aren’t clear on the how […]
The Non-Designer’s Guide To Creating High-Converting Facebook Ad Images
In advertising, it’s always been vital to grab a prospect’s attention. That’s especially true when advertising on Facebook with ad images. The news feed is crowded. Friends, family, co-workers, and advertisers all compete for the scrollers’ attention.
The Quick & Dirty Facebook Ads Checklist
Measure twice, cut once. It’s always a good strategy. I like to apply it to Facebook ads because carefully checking work is especially important when you’re about to spend valuable ad dollars on Facebook ads campaigns. There are a lot of moving parts to a Facebook ads campaign. It’s easy to click the wrong button and […]
2 Variables To Test For Better Facebook Ad Results
In the world of marketing, testing is king for better Facebook ad results. Finding the exact right elements, tweaking for perfection, and coming up with a winning combination is how marketers find what works and what flops. If you’re not a marketer, the thought of testing might feel a little overwhelming. Just consider the endless […]
3 Ways to Target Your Ideal Audience via Facebook Ads
Welcome to Facebook, a marketer’s paradise for finding your ideal audience! Facebook has created a space for sharing. Users willingly hand over personal details daily. This includes major life events (babies, weddings, moves, job changes), family and relationship status, location, likes, demographics, and more. This means there is a wealth of information about Facebook users, […]
The Myth About Facebook Likes, Comments And Other “Vanity” Metrics
“Likes and comments don’t matter. They’re just “vanity” metrics!” That’s the basic sentiment around the internet. A quick Facebook search on “vanity metrics” revealed a number of posts mocking those who pursue likes, comments, and shares. The argument among marketers is that only the bottom line matters. After all, likes, shares, and views don’t pay […]