How Small Businesses Are Using AI to Compete — Without Losing the Human Touch
By Mari Connor, Owner of Marigold Marketing Group A lot of the conversation around artificial intelligence focuses on what it might replace. For small business owners, that framing misses the point entirely. At Marigold Marketing Group, we’ve seen firsthand what AI actually does when it’s deployed thoughtfully: it clears the path so the people on […]
Making Facebook Ads Work on a Small Budget
When it comes to marketing your business, Facebook Ads on a small budget can feel like an elusive strategy—something meant for companies with large financial resources. But here’s the truth: Facebook Ads can effectively work for you, even with limited funds. You don’t need to invest thousands of dollars to see meaningful results. With the right tactics, […]
Cracking the Code: How We Sold Thousands of Tickets to a Pop Culture Convention—Without the Usual Tools
How We Drove Major Results Without Urgency, IP, or a Sellout Limit Sometimes marketers are handed the perfect scenario: urgent deadlines, recognizable branding, built-in scarcity. This wasn’t one of those times. The team at Marigold was brought on to help drive ticket sales for a large-scale pop culture convention—but with some major limitations. While the […]
Why Your Launch Failed (And How To Fix It)
Your Launch Failed, Now What? Wouldn’t it be nice if just creating a valuable product was enough to make digital sales? What if your recent launch failed? That would mean that all of your knowledge and experience could go to use helping those who need it most. It would also mean that the best-selling products […]
5 Unique Ideas For Growing Your List Using Facebook Ads (That Your Audience Will Love)
7 Signs It’s Time To Try Facebook Ads
Wait… You’re Still Not Posting Videos on Facebook?
Social media video… it’s all the rage in 2018. No doubt, you’ve heard marketers sing its praises for years now. So… what’s stopping you from utilizing video as an effective piece of your marketing puzzle? Maybe you already have a general idea that video is the way to go, but aren’t clear on the how […]
How to Promote A Webinar Using Facebook Ads
Despite Changes, We’re Still in a “Golden Era” of Facebook Advertising
If you’ve worked with Facebook advertising for any amount of time, you’ll come to know that there is one thing that is always certain: change is inevitable. Changes come quickly and without warning. It’s been a couple months since Facebook announced a major change to the algorithm that controls what users see in their feed. […]
The Non-Designer’s Guide To Creating High-Converting Facebook Ad Images
In advertising, it’s always been vital to grab a prospect’s attention. That’s especially true when advertising on Facebook with ad images. The news feed is crowded. Friends, family, co-workers, and advertisers all compete for the scrollers’ attention.