Making Facebook Ads Work on a Small Budget
When it comes to marketing your business, Facebook Ads on a small budget can feel like an elusive strategy—something meant for companies with large financial resources. But here’s the truth: Facebook Ads can effectively work for you, even with limited funds. You don’t need to invest thousands of dollars to see meaningful results. With the right tactics, […]
Boosting Ticket Sales for a Pop Culture Convention: A Halloween Marketing Success Story
Trick or Treat? Unmasking the Marketing Success of a Pop Culture Convention Halloween came early for the team at Marigold this year. We were tasked with selling as many tickets as possible to an event for a client without leveraging two of a marketer’s most valuable tools: urgency and context. That’s scary stuff! The client […]
Why Your Launch Failed (And How To Fix It)
Your Launch Failed, Now What? Wouldn’t it be nice if just creating a valuable product was enough to make digital sales? What if your recent launch failed? That would mean that all of your knowledge and experience could go to use helping those who need it most. It would also mean that the best-selling products […]
5 Unique Ideas For Growing Your List Using Facebook Ads (That Your Audience Will Love)
7 Signs It’s Time To Try Facebook Ads
Wait… You’re Still Not Posting Videos on Facebook?
Social media video… it’s all the rage in 2018. No doubt, you’ve heard marketers sing its praises for years now. So… what’s stopping you from utilizing video as an effective piece of your marketing puzzle? Maybe you already have a general idea that video is the way to go, but aren’t clear on the how […]
How to Promote A Webinar Using Facebook Ads
Despite Changes, We’re Still in a “Golden Era” of Facebook Advertising
If you’ve worked with Facebook advertising for any amount of time, you’ll come to know that there is one thing that is always certain: change is inevitable. Changes come quickly and without warning. It’s been a couple months since Facebook announced a major change to the algorithm that controls what users see in their feed. […]
The Non-Designer’s Guide To Creating High-Converting Facebook Ad Images
In advertising, it’s always been vital to grab a prospect’s attention. That’s especially true when advertising on Facebook with ad images. The news feed is crowded. Friends, family, co-workers, and advertisers all compete for the scrollers’ attention.
The Quick & Dirty Facebook Ads Checklist
Measure twice, cut once. It’s always a good strategy. I like to apply it to Facebook ads because carefully checking work is especially important when you’re about to spend valuable ad dollars on Facebook ads campaigns. There are a lot of moving parts to a Facebook ads campaign. It’s easy to click the wrong button and […]