“Likes and comments don’t matter. They’re just “vanity” metrics!” That’s the basic sentiment around the internet. A quick Facebook search on “vanity metrics” revealed a number of posts mocking those who pursue likes, comments, and shares. The argument among marketers is that only the bottom line matters. After all, likes,
You’ve finally nailed down your targeting, warmed up your audience, and now you’re sending your dream clients over to your web page. People are clicking, so your job is done, right? Just kick back, sip a hot, delicious latte and let the leads roll in! Until… nothing happens. Don’t panic!
Running a Facebook advertising campaign is easy. Running a Facebook advertising campaign that is scalable, makes money, and delivers solid ROI… not so easy. The public-facing Facebook Platform/Tool/App is “easy” for almost ANYONE to navigate. It’s clear, it’s straight-forward, and it rarely glitches/goes offline, so most business owners are lured