Social media video… it’s all the rage in 2018. No doubt, you’ve heard marketers sing its praises for years now. So… what’s stopping you from utilizing video as an effective piece of your marketing puzzle? Maybe you already have a general idea that video is the way to go, but
If you’ve worked with Facebook advertising for any amount of time, you’ll come to know that there is one thing that is always certain: change is inevitable. Changes come quickly and without warning. It’s been a couple months since Facebook announced a major change to the algorithm that controls what
In advertising, it’s always been vital to grab a prospect’s attention. That’s especially true when advertising on Facebook with ad images. The news feed is crowded. Friends, family, co-workers, and advertisers all compete for the scrollers’ attention.
Measure twice, cut once. It’s always a good strategy. I like to apply it to Facebook ads because carefully checking work is especially important when you’re about to spend valuable ad dollars on Facebook ads campaigns. There are a lot of moving parts to a Facebook ads campaign. It’s easy to