Measure twice, cut once. It’s always a good strategy. I like to apply it to Facebook ads because carefully checking work is especially important when you’re about to spend valuable ad dollars on Facebook ads campaigns. There are a lot of moving parts to a Facebook ads campaign. It’s easy to
In the world of marketing, testing is king for better Facebook ad results. Finding the exact right elements, tweaking for perfection, and coming up with a winning combination is how marketers find what works and what flops. If you’re not a marketer, the thought of testing might feel a little
Welcome to Facebook, a marketer’s paradise for finding your ideal audience! Facebook has created a space for sharing. Users willingly hand over personal details daily. This includes major life events (babies, weddings, moves, job changes), family and relationship status, location, likes, demographics, and more. This means there is a wealth
“Likes and comments don’t matter. They’re just “vanity” metrics!” That’s the basic sentiment around the internet. A quick Facebook search on “vanity metrics” revealed a number of posts mocking those who pursue likes, comments, and shares. The argument among marketers is that only the bottom line matters. After all, likes,
You’ve finally nailed down your targeting, warmed up your audience, and now you’re sending your dream clients over to your web page. People are clicking, so your job is done, right? Just kick back, sip a hot, delicious latte and let the leads roll in! Until… nothing happens. Don’t panic!
Running a Facebook advertising campaign is easy. Running a Facebook advertising campaign that is scalable, makes money, and delivers solid ROI… not so easy. The public-facing Facebook Platform/Tool/App is “easy” for almost ANYONE to navigate. It’s clear, it’s straight-forward, and it rarely glitches/goes offline, so most business owners are lured