
If you’ve worked with Facebook advertising for any amount of time, you’ll come to know that there is one thing that is always certain: change is inevitable. Changes come quickly and without warning. It’s been a couple months since Facebook announced a major change to the algorithm that controls what
In advertising, it’s always been vital to grab a prospect’s attention. That’s especially true when advertising on Facebook with ad images. The news feed is crowded. Friends, family, co-workers, and advertisers all compete for the scrollers’ attention.
Measure twice, cut once. It’s always a good strategy. I like to apply it to Facebook ads because carefully checking work is especially important when you’re about to spend valuable ad dollars on Facebook ads campaigns. There are a lot of moving parts to a Facebook ads campaign. It’s easy to
In the world of marketing, testing is king for better Facebook ad results. Finding the exact right elements, tweaking for perfection, and coming up with a winning combination is how marketers find what works and what flops. If you’re not a marketer, the thought of testing might feel a little
Welcome to Facebook, a marketer’s paradise for finding your ideal audience! Facebook has created a space for sharing. Users willingly hand over personal details daily. This includes major life events (babies, weddings, moves, job changes), family and relationship status, location, likes, demographics, and more. This means there is a wealth